SEO is a term that is used more and more thanks to the rise in digital marketing, but surely it can’t be right for everyone? Fear not! We have put together an all-encompassing list of reasons that SEO might not be right for you and your business.

4 Reasons SEO is not right for you: 

  1. Ranking in Google is not a priority
  2. Paid advertising is the channel you want to concentrate on
  3. Your website is not a critical part of your business
  4. You don’t want people to find your website easily

SEO results on ipad

 

  1. Ranking in Google is not a priority

Maybe ranking on Google just is not an important factor for you and your team. For example, if you work in a very niche sector and your key service is a Googlewhack. This is what we call it when two words are entered into Google and only bring up one result. In this instance, you would have very little need for SEO as your competition would be so low that you would naturally rank first. However, if your business has any online competitors or a company encroaching on your online space, SEO is invaluable to the business’ performance.

 

  1. Paid advertising is the channel you want to concentrate on

Paid advertising, whether it be PPC, paid social media adverts or even affiliate marketing, might be your sole focus in the digital marketing sphere. If that is the case, and you are happy spending money per click to your website, then SEO isn’t for you. But, if you are looking to reduce your overall ROI, working on a ‘free channel’ like SEO could be very worth your time and effort! Remember, businesses working with paid channels only can expect an average conversion rate of just 3.75%, compared to the average of 16% for organic traffic.

 

  1. Your website is not a critical part of your business

Websites live online and the likelihood is that your website is in fact critical. However, if you don’t consider your website to be your shop front, then SEO probably is not for you.

 

  1. You don’t want people to find your website easily

If you’re not too worried about potential customers easily reaching your website, SEO won’t be a priority for you. Think about your potential customer, could they potentially reach you through a Google search if you were ranking for key terms? If so, and if you want to expand your brand awareness and potential sales, you should be making SEO your best friend.  

 

Fall into one of these four categories? You may be happy online without working on your SEO presence, be that because your website is not a potential source of sales or because you are content to spend all of your marketing budget on paid advertising.

However, there is a good chance that your website is your shop front and you actually do want people to find your website with ease. If you do not fall into one of the above categories, get in contact with us today to see how SEO can help you to achieve your business goals.

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Written by Carrie Shaw April of 2018