Ada Lovelace Day is an annual international celebration of inspirational women working in science, technology, engineering and maths (STEM). Named after the famous mathematician and early computer programmer, Ada Lovelace, the day aims to highlight the contribution women have made to these areas and hopefully draw attention to a few more role models.

In the Ultimate office, we have a couple of data and technology loving women in our Digital Marketing department. We managed to grab them for a couple of minutes and hear their thoughts on their digital careers so far.  

 

Emma Puzylo, Head of Digital Marketing

Can you briefly explain what your job is and how it involves technology and data?

I head up the digital marketing team here at Ultimate, which means my job varies from one day to the next, especially as being in an agency means that our clients span all sorts of industries. One day I can be writing copy for a landing page about a client's very corporate service, the next I can be eyes deep in code setting up tracking for videos. 

Data helps us understand exactly what is going on in our campaigns; where traffic is coming from; what it's doing; where can we improve the website etc. etc. Data means we can track, report and constantly improve. 

Without technology, I don't think we would be where we are. It's astounding how quickly things change. But pretty bloody exciting too. 

 

Why did you choose this as your career?

I started out my career on a marketing graduate scheme for an international hosting provider. This meant that I quickly delved into the fast paced world of the internet, and how websites, and their performance, can be crucial for the performance of a business. Moving over to agency world opened my eyes as to how different and varied digital marketing campaigns can be and how a technique can work wonders for one client, but not make a notch of difference on another. I absolutely love what I do. 

 

What is a skill that you are keen to develop further?

I love to learn, and I make a conscious effort to set aside time to read the latest news and forums for the world of digital. When search engines and social media show no signs of slowing down, it's crucial that we always have a finger on the pulse to make the most of new techniques that we can apply to client's projects. I've swerved the question there... so I'd like to be able to read quicker and still retain all of the detail! 

 

Any developments in the digital marketing world that you're particularly excited about?

It's quite old hat now, but the possibilities of voice search and how voice activated appliances are making their way into our homes is pretty exciting. Some may say lazy or creepy, but I think it shows how far we have come in seeking information in such a short time. This ties into IoT, the internet of things. The simple possibility of being able to turn on my heating from an app before I've left the office is just wonderful. 

  

What would be your advice to any women keen to begin a STEM career and, more specifically, one interested in digital marketing?

Start now! I have had lots of people ask me how to get "into" digital marketing, and often my answer is the same - do you use social media or read content online? If yes, then you are already fairly well versed on one of the most powerful marketing tools that there is, so go and explore, experiment and have fun; write a blog; share content; go networking; or gain some work experience in an agency where you can try your hand at different roles. 

In such a fast paced environment, it's not just qualifications that we look for in our team, but experience, ideas and most of all passion! 

 

Couple of quick ones to end on:

Apple or Android?

Hmm... My phone is Apple, but my TV is android.. 

Research a solution or turn it off at the wall?

Most of the time the solution that I research suggests to turn it off at the wall! :-D

Twitter or Facebook?

Instagram and Quora 

Ada_Lovelace_portrait.jpg 

Carrie Shaw, Digital Marketing Manager

Can you briefly explain what your job is and how it involves technology and data?

As a digital marketing manager, data is key to any piece of work undertaken - we are constantly analysing results and making decisions based on the data in front of us. Digital marketing is naturally linked to technology and just like technology is always developing, so is digital marketing! 

 

Why did you choose this as your career?

It is impossible to become bored in digital marketing because it is always evolving, there is always something new to be learning or something different to do!

 

What is a skill that you are keen to develop further?

I'd love to develop my coding skills, that is a part of technology that doesn't come naturally to me but is more and more important as the landscape of digital marketing expands.

 

What would be your advice to any women keen to begin a STEM career and, more specifically, one interested in digital marketing?

My advice would be just to go for it! If you are strong in your desire to work in a particular industry, don't let anything get in your way!

 

Couple of quick ones to end on:

Apple or Android?

Always Apple 

Research a solution or turn it off at the wall?

Research a solution

Twitter or Facebook?

Facebook

 

Written by Anna Carruthers October of 2017