About Think Ink
Ink manufacturing is a competitive business, dominated by the likes of HP and Brother. To succeed, you’ve got to deliver great products and exceptional service, and ensure you stand out from the crowd.
Think Ink Solutions is an established and ambitious player in this challenging marketplace, serving multi-national and independent clients in the UK and worldwide. Having built a solid reputation, Think Ink wanted to update its image and capture the attention of an even wider audience.
The Brief
The FESPA World Expo is a critical event in the ink industry calendar. It’s attended by ink buyers from across the world, offering the perfect opportunity for Think Ink to meet potential new customers. Our brief was clear – to help Think Ink create a presence that would do nothing less than demonstrate their credibility against the major global brands, and generate new business leads.
The Challenge
1. Brand Identity
Our first priority was to create a new corporate identity which would gel all aspects of Think Ink’s marketing to create an impactful and memorable brand. A new logo incorporates a unique brand marque and colour palette which is distinctly Think Ink.
2. New Website
Once the identity was agreed we set to work creating a sleek, responsive website to showcase Think Ink’s products and services. Inspired by the creative nature of Think Ink’s clients, we decided to put forward a brave design concept. The tone of design conveys a sense of personality using large and somewhat surprising imagery, while we retained a corporate ‘feel’ by ensuring the site was built using sophisticated user interface technology.
3. Marketing Collateral
A strong brand identity relies on consistency throughout every marketing channel. We applied the brand marque, colour palette and imagery through to a new suite of brochures and product packaging, and even a large family of rubber ducks which acted as a ice-breaker when meeting potential new clients at the Expo. The beauty of the project lay in the carefully balancing of the creative concept with a tone of professionalism, quality and reliability.
The Solution
Think Ink presented a clear brief and a deadline, but gave us an almost unlimited creative license, allowing us to push the boundaries and create a marketing message with both strength and integrity. Our project management methodology kept this wide-reaching brief on track and ensured all aspects were delivered on time and without going a penny over budget.
