Ultimate Creative Communications are pleased to be sponsoring local cyclist Bryan Semple, one of 40 riders taking part in an exciting charity cycling challenge in Zambia this September. Bryan is a member of Holmes Chapel Velo cycling club and has only been riding “seriously” for a couple of years.

The Cycle Zambia Challenge is just a little bit different to Bryan’s normal routes round the lanes of Cheshire and the Lake District. It will involve cycling 300 miles over 5 days from the Zambian capital Lusaka to Victoria Falls on a mix of tarmac roads and dust tracks. That’s around 100km per day. The cyclists will compete in punishing temperatures of over 30C. However, they will be rewarded by views of stunning landscapes and a wide variety of wildlife.

Prior to joining Holmes Chapel Velo, Bryan had entered a few off-road duathlons and trail runs but his biggest challenge came back in October 2017: the Coast to Coast. Beginning in Whitehaven, Cumbria, he cycled the width of the country over to Tynemouth, passing through 3 of England’s national parks on the way. Having successfully completed this formidable challenge, Bryan was keen to go one step further with Cycle Zambia.

Transaid is an international development organisation that transforms lives through safe, available, and sustainable transport; empowering people to build the skills they need to transform their own lives.

  • Transaid's Access to Healthcare programme provides means of transport for health workers to visit pregnant women and infants in rural communities as well as supporting ETS (Emergency Transport Scheme) riders with bicycle powered stretchers which can transport them to a clinic in an emergency.
  • Transaid's Road Safety programme is helping to provide training for passenger and goods vehicle drivers across Africa, helping to reduce road deaths (the third biggest killer in Africa after HIV/AIDS and Malaria).Number of women supported by charity

Bryan is all too aware of the significant healthcare challenges still facing sub-Saharan Africa. His work has allowed him to get involved with the building of new healthcare facilities, but he is still keen to do more, inspired by Transaid.

At Ultimate, we see Corporate Social Responsibility (CSR) as a fundamental part of how we work. We continually invest in and encourage our staff, partners and clients to support the causes we truly believe in.

Bryan is not the first charity cyclist that Ultimate have sponsored. Back in the summer of 2016, our very own Amy Townsend cycled 80 miles a day for 4 days between London and Paris! All of her hard work and painful training sessions were in aid of Act for Wildlife, Chester Zoo’s conservation charity. The same year, Jon and Matt also undertook their own cycling challenges in aid of the same charity, completing the Prudential Ride London and French Etape de Tour respectively.

Away from cycling, Head of Digital Marketing Emma Henderson has previously completed the Great North Run in aid of Diabetes UK.

If you would like to support the fantastic work Transaid does, please donate through Bryan’s fundraising page.

Written by Matt Townsend July of 2018