The increased focus on mobile-friendly content is unstoppable; by the end of 2016, there will be 2 billion smartphones in use around the world. As Cheshire mobile website developers, we no longer design our websites purely for use on desktop. Your users are increasingly using mobile devices, and you need to ensure your website is easy to browse.

Thousands of businesses are lagging behind when it comes to web visibility. The time to act is now. There are 2 billion people browsing the web on their smartphones; you need a mobile website to compete.

Facing facts about mobile-friendly websites

For the first time in history, the number of smartphones will exceed the number of 2G mobiles in use. We’ve reached a point where smartphone technology is cheap enough to saturate the market. For some people, their smartphone is their primary gateway to the web.

Usability, and user experience, is a good enough reason to update your website. But there are bigger factors that could influence your success. Google is increasingly picky about mobile-friendly websites; it even labels search results, so that smartphone users see which links will render best on their phones.

In Google’s opinion, a sub-standard mobile experience is enough to make users abandon your website, and that’s a verdict you need to pay attention to. If your website isn’t mobile-optimised, you’re going to get fewer hits from organic search.

Marketing on mobile

To get a bigger audience to your website, you need to make sure it’s marketed effectively. For most businesses, inbound marketing forms the cornerstone of their campaigns.

Mobile presents specific challenges for inbound, particularly because our behaviour on mobile is different to our behaviour on desktop. Content needs to be the focal point, and it needs to remain so regardless of device. According to this ZenContent infographic, content marketing generates three times as many leads as traditional outbound marketing (such as telemarketing). Companies that have a blog get more links, and more leads.

Does your blog look as good on your phone as it does on your laptop? Do you have to squint and scroll around to read the content? If so, you need a mobile website developer to create a responsive layout, so that the content looks great on any device.

The navigation on the mobile layout also needs to be subtly changed, because a tap is rarely as accurate as a click. Our Knutsford web designers can incorporate these important changes, as well as creating a flow between your website and the device’s own user interface.

What does this mean for your business?

Ultimate Creative Communications is a mobile website developer in Cheshire that has been working with local businesses for more than 20 years. Our team offers a full range of services, from brand design through to social media and digital marketing.

If your business website needs a mobile-friendly update to capitalise on traffic from smartphones, don’t hesitate to contact our Knutsford web designers today.

Written by Emma Puzylo February of 2016