The main websites that this looks to make a big impact on, and are actively rolling these out are news websites such as the Telegraph and the Guardian. But we can already see how it could be rolled out on other websites and the great impact it should have on mobile browsing as a whole.

This all goes to show how much of an impact smartphones have had on our daily, searching lives, and the simplest of tasks is now being optimised specifically for our mobile browsing ways.

Are we happy to be shown less style on a mobile device, in favour of the content itself, or will this test us, and show us that we actually prefer a little bit of style of substance. Either way, it will be interesting to see the outcome of AMP pages, and how websites other than the big publications tailor their pages to keep their heightened user experience.

Written by Emma Puzylo February of 2016