If you’re thinking ‘I need to start SEO’, you’ve come to the right place! In this blog we’ll highlight several areas of SEO in which a few changes can lead to concrete results. Organic search traffic is the holy grail for every business, guaranteeing large volumes of traffic to your website every single day - if you’re SEO strategy is successful.

How can I improve my website’s ranking? Here’s 6 top tips:

1. Publish regular, relevant content

One of the best ways to improve your website’s SEO is to publish relevant content to your site’s blog, and to ensure you are updating it frequently (weekly or monthly at least). Creating relevant, useful content will create a reason for people to visit your site, in turn increasing your site’s relevance and authority.

 

Be sure to optimise your content with relevant keywords to boost the chances of your article ranking highly for the search terms your audiences are using to find products or services in your category.

2. Redesign your website

An outdated website is far more likely to have a poor SEO performance with broken links, slow load time and a confusing navigation all having a negative impact on rankings.

If you haven’t redesigned your website in several years, giving it a redesign can be an instant win for improving SEO.

3. Use metadata

Using metadata for your pages and blog posts is a great way of ensuring search engines pick up your website for the right search terms. Metadata includes having relevant, keyword optimised titles, descriptions and URLs for each page, giving search engines a far clearer map of how to rank each page in terms of relevancy.

4. Create links

Outbound and inbound links are a great way of improving your website’s SEO. For outbound links, you ideally want to be linking to relevant websites with a high domain authority - if they notice and give you a link back in turn, this can also really help your SEO performance.

Inbound links are also an effective way of boosting your site’s SEO. You can create your own inbound links by running content campaigns on social media, through SEO or online advertising. But reaching out to online media sources, influential bloggers and social media platforms through online PR can also help create links back to your site.

5. Page load speed

Improving your page load speed can also have a positive impact on your SEO. If your site loads slower than other websites, users are more likely to leave your site before it loads and increase your bounce rate, which can harm your SEO performance.

Improve your page load speed by reducing unnecessary plugins, minimising redirects and optimising images sizes.

6. Be yourself

Finally, be sure to stay authentic to your brand and business. Focusing mechanically on keywords, SEO and your website’s performance can make your content sound less natural and turn off the readers you have coming to your site.

Optimise your website with keywords where applicable, but keep your message natural and your content high quality and informative to your readers above all else.

 

Ultimate Creative specialise in web design, development and marketing  with a lasting impact across the UK. To discuss taking your business’s website performance to the next level, get in touch with us today and we’ll be happy to help you!

Written by Anna Carruthers November of 2017