As projects vary widely from one to the next, there is no definitive answer to the question, “How long does a website development project take?”. At the end of the day, you want to be left with a website that communicates the message you want, provides potential clients with an excellent user experience and allows users to engage with you further. That will take time but it is certainly worth it. Cutting corners during the website development will simply cause issues further down the line.

At Ultimate, we take a distinctive approach to our websites, rooted in strategic thinking. We analyse, plan design, produce and evaluate. Nothing is done without consideration for the objectives of the brand, and awareness of the impact any changes or additions might have.

Designer creates website using latest SEO trends

Factors Impacting How Long A Website Development Project Takes

The Size Of The Site

The size of the site certainly has an impact on how long a website development project takes but not necessarily in the way you might think. Most bespoke websites are built through the use of custom made templates which can be used multiple times across the site. A website takes longer to develop if it requires multiple unique templates to be created, rather than reusing the same template for every single page. We would not recommend only having one or two website templates as this can cause the site to look quite dull and bland with little distinction from one page to another. Using a range of website templates will help to keep visitors engaged and aware of the purpose of each page.

Complexity Of The Functionality

Websites that need to do more will simply take longer to build. A simple brochure site with just a couple of forms is far less complex to build than a full-blown ecommerce site. Examples of functionality that you might wish to consider include:

  • Contact forms
  • Payment process
  • Google map integration
  • Job feed integration
  • Questionnaires or tests
  • API integration
  • CRM integration
  • Postcode lookup

If you’re on a tight deadline to get a website up and running, it might be that you have to sacrifice some functionality and return to it at a later date.

Number Of Rounds Of Amends

The more you wish to change about the website once it has been designed or developed, the longer it is going to take to finish. To help add some structure to what can seem like endless amendments, many website development agencies will make it clear from the outset how many rounds of amends are included within their quoted price.

Creation Of Content

Should you choose not to hire a copywriter to produce the content for the website on your behalf, you will be left to write all the website pages yourself. Most people find that this takes longer than they initially think and don’t account for it in their timescales. Remember to reach an agreement with your website development agency about whose responsibility it is to upload all the website content as this can be time-consuming project in itself.

How Many Projects The Agency Is Juggling

When it comes to websites, speed does not always equal quality. Some less experienced agencies may offer you highly attractive shorter timescales but that will be reflected in the work that they output. At Ultimate we firmly believe that it pays to spend extra time making sure everything is perfect, an approach that proves cost-effective in the long run.


If you would like to discuss how long your website development project is likely take, please do get in touch and we can discuss your requirements.

Written by Amy Townsend May of 2019