Over the next week Google has announced that it will be rolling out the latest version of its Panda 4.1 Algorithm Update. Which is a filter designed to penalize “thin” or “poor” content on websites from ranking well.

Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that depending on location, about 3%-to-5% of search queries would be affected.

As Google continues to make changes to improve the users access to relevant content, the changes that are being implemented, will make the Google search engine results more precise. This will allow more high-quality small and medium-sized sites to rank better.

Personally I think these changes from Google are really positive ones! I believe the move to a more relevant content approach is the way forward. I have been advising my clients for a long time, that they need to move towards a content related marketing strategy, because although it takes slightly longer to be effective within Google, it is a much more sustainable and reliable approach for search engine performance in the future.

With Google’s latest Panda 4.1 changes and their potential changes in the future, this will hopefully make the lives of unethical SEO companies more difficult. These companies thrive by making false promises and using scare tactics to sell really expensive annual contracts to customers, which is completely immoral and totally unnecessary.

So the move to a more organic and sustainable marketing approach will mean, all the effort you put in, and the equity you build up for your domain within Google, will stay with you’re site rather than disappear with a flick of a switch when Google changes or you cancel your very expensive SEO contract.

As an ethical Digital Marketing Agency we always look to offer best practice advice, rather than cut corners and offer “short term wins” to our customers. At Ultimate Creative Communications we offer the correct advice and solutions that are tailored to your company’s needs. So if you would like to utilise Google’s latest Panda 4.1 changes to your Company’s advantage, please don’t hesitate to get in touch and have a conversation with a member of Ultimate’s team.

Written by Jon Walker September of 2014