It’s celebration time again in the Ultimate offices! We’re utterly thrilled to announce that we have been shortlisted in two categories at the 2018 Big Chip Awards- Best B2C Project and Best User Experience.

Our Best B2C Project nomination comes for last summer’s Play! At Chester Zoo Creative Campaign. Featuring our very first TV advert, a microsite full of exciting games and content and a wonderful mix of photography and illustration, this truly was a whole team effort. Our thanks once again to our partners, Lion Eyes, who helped to bring the TV advert to life. The campaign has actually been extended in recent months to include Play! Active and Play! Stories, both of which we’ve loved working on.

To be nominated for Best User Experience, for our work with The Air Ambulance (TAAS), feels particularly rewarding given that we have only recently launched this service. The whole team has totally committed themselves to learning and implementing UX knowledge and it is brilliant to see that hard work payoff, for both the client and us. TAAS has a seen significant rise in donations and traffic since we completed our work, helping to fund their important lifesaving work. 


The Big Chip Awards celebrate the digital and technology industries in the North of England. This year there was a record number of entries, making our achievement that little bit more special. It is also the 20th anniversary of the awards and the night will highlight just how far the Northern digital industries have progressed in that time.

The winners will be announced on Wednesday 4th July at the Manchester Hilton Hotel.

A quick update on our other shortlisting- the winners of the Creativepool Annual Awards will now be announced on the 10th May. In that awards we are shortlisted in the following categories:

  • Advertising: Digital (Play! At Chester Zoo)
  • Advertising: Print (Play! At Chester Zoo)
  • Animation (A Christmas Wish, Chester Zoo)
  • Integrated (Play! At Chester Zoo)
  • Independent Agency Of The Year

Written by Anna Carruthers May of 2018